Tier-2 and Tier 3 cities in India had millions of people using smartphones for primarily entertainment & communication.
These people turned to Ecommerce when the pandemic hit their services & supply.
Voice (with a Vernacular edge) has emerged as the most powerful driver that solves multiple unique challenges for this huge market.
During Amazon's Great Indian Festival Sale:
91% of new customers, and 66% of new Prime sign-ups were from small towns; Shopping in 5 Indian languages, and orders from over 98.4% of India's pin-codes in just 48 hours.
In the run up to the Great Indian Festival, there were over ~100K voice requests from customers on the Amazon shopping app.
Amazon received its highest single day voice requests of over 1 million on the app.
Over 666 million visits on Flipkart recorded during the Big Billion Days with over 52% of these visits recorded from Tier III cities and beyond.
Along with the momentum witnessed from metros and Tier 2 cities, Tier 3+ cities have seen an uptick of 50% new customers
On an average, more than 2 million customers use Flipkart in regional languages every day.
73% said their experience of using voice to find groceries was satisfactory.
Flipkart’s voice Assistant feature makes buying groceries on Flipkart as intuitive as buying it from a neighbourhood store!
According to Google Insight Report 2019, voice searches have been growing at 270% year-on-year in India.
Not only that, Hindi Voice Searches have been growing at 400%.
According to Google, 28% of all searches on search apps are made by Voice.
Reach the Next Billion Users from Tier 2 and Tier 3 cities in India by adding a Voice Assistant to your app. Take a look at this video to see the kind of user journeys you can enable with Slang in your app.
Explore Slang Retail Voice Assistant
Slang Labs provides accurate and multilingual in-app voice assistants. These voice assistants can be used out of the box for android and web apps with just a few lines of code.
