Tier-2 and Tier 3 cities in India had millions of people using smartphones for primarily entertainment & communication.
These people turned to Ecommerce when the pandemic hit their services & supply.
Voice (with a Vernacular edge) has emerged as the most powerful driver that solves multiple unique challenges for this huge market.
During Amazon's Great Indian Festival Sale:
91% of new customers, and 66% of new Prime sign-ups were from small towns; Shopping in 5 Indian languages, and orders from over 98.4% of India's pin-codes in just 48 hours.
In the run up to the Great Indian Festival, there were over ~100K voice requests from customers on the Amazon shopping app.
Amazon received its highest single day voice requests of over 1 million on the app.
Over 666 million visits on Flipkart recorded during the Big Billion Days with over 52% of these visits recorded from Tier III cities and beyond.
Along with the momentum witnessed from metros and Tier 2 cities, Tier 3+ cities have seen an uptick of 50% new customers
On an average, more than 2 million customers use Flipkart in regional languages every day.
73% said their experience of using voice to find groceries was satisfactory.
Flipkart’s voice Assistant feature makes buying groceries on Flipkart as intuitive as buying it from a neighbourhood store!
According to Google Insight Report 2019, voice searches have been growing at 270% year-on-year in India.
Not only that, Hindi Voice Searches have been growing at 400%.
According to Google, 28% of all searches on search apps are made by Voice.
Reach the Next Billion Users from Tier 2 and Tier 3 cities in India by adding a Voice Assistant to your app. Take a look at this video to see the kind of user journeys you can enable with Slang in your app.Explore Slang Retail Voice Assistant