Voice search has the potential to reach customers, and by leveraging voice search, eCommerce businesses in India can target larger and more diverse customers.
In recent years, voice search has emerged as a significant trend in the world of eCommerce. The voice search market has seen increased usage in India, with virtual assistants such as Google Assistant, Siri, and Alexa used to search for products and services online. It's essential for eCommerce businesses in India to recognize the importance of voice search and implement strategies leveraging this trend as more people adopt voice search technology. Some of the popular e-commerce apps in India that use voice search include Flipkart, Amazon, Fresho by BigBasket, Nykaa, Swiggy, Jio, and Myntra.
Here are some reasons why voice search is important for eCommerce in India:
One of the primary reasons why voice search is becoming increasingly popular is because it's convenient. With voice commands, users can search for products, and the results are displayed instantly. With the increase in smartphone penetration in India, users can easily search for products and services on the go using voice commands within e-commerce apps, making it a highly convenient option for eCommerce customers.
Voice search has the potential to improve the user experience significantly. For users who find traditional eCommerce sites difficult to navigate, this can be especially helpful since users do not have to type to search for products. Using voice search, users can quickly find what they're looking for, resulting in a better overall user experience.
Voice search technology is getting better at understanding natural language, which makes it easier for users to find what they're looking for. With improved accuracy in multilingual voice search, eCommerce businesses in India can provide better search results, which leads to greater conversions. Furthermore, domain-specific training for e-commerce apps increases the accuracy of product results for users searching in that domain.
Businesses in India can potentially increase their sales by optimizing their eCommerce site for voice search. Using voice search, users can find products more quickly, leading to more purchases. Additionally, eCommerce businesses can use voice search to recommend related products and cross-sell to customers, leading to increased sales.
In light of the fact that voice search is still a relatively new technology, eCommerce businesses that implement voice search early on can gain a competitive advantage over those that do not. Embracing this trend can help businesses in India show their customers that they are forward-thinking and innovative, thus building brand loyalty.
In conclusion, voice search is an essential trend that eCommerce businesses in India must embrace. By optimizing their sites for domain-specific, multilingual voice search, businesses can provide a more convenient and improved user experience, increase search accuracy, boost sales, and gain a competitive advantage. As the voice search market continues to grow, it's crucial for eCommerce businesses in India to stay ahead of the curve and take advantage of this trend to drive their businesses forward. CONVA by Slang Labs is one such multilingual Voice Assistant which is pre-trained on data for Retail, Travel, Fintech and other domains and can be integrated into existing apps in just 30 mins.
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